How Consumerism affects your mind

As a consumer a product appeals to us not entirely because of its productivity. Very often we get sold by tag lines and advertisement jingles. Have you ever been in two minds whether to splurge on sports shoes? And the jingle 'Just do it' rings in your head. Or 'impossible is nothing' peeves your subconscious and you are tricked into spending 3000 on a track pant. Do you feed incomplete if you don't wear Raymond? Does your better judgement agree that 1500 on moisturizer is money well spent because 'you are worth it'? Lets not generalize. so you probably don't buy designer clothes or branded bags but you are fooled into believing that a woman holding a Louis Vuitton has more substance than a woman with something ordinary. An idea is sold to us and we buy it readily even if we don't necessarily spend on the product. The skinniest people I know are contestants in beauty pageants and some really beautiful ones are pursuing engineering and architecture so the message that comes across is "Skinny is beautiful" , then why are you fat? What is keeping you behind? Probably the salt you are using, or the oil or the fruit juice or perhaps the chips you eat are fried and not baked. "Fair is beautiful", why aren't you fair? Probably because you don't use fair and lovely. Can you pull a truck with your hair? No? You need Garnier. You are probably short because your mother didn't stuff Horlicks down your throat. I'm not against advertisement and marketing. I'm against the whole concept that we are tricked into perceiving beauty in a particular way. Enjoy the marketing, marvel at their creativity, buy the product if you need it but don't get sold by the idea that you are inadequate without it.

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