Posts

Showing posts from January, 2013

How Consumerism affects your mind

As a consumer a product appeals to us not entirely because of its productivity. Very often we get sold by tag lines and advertisement jingles. Have you ever been in two minds whether to splurge on sports shoes? And the jingle 'Just do it' rings in your head. Or 'impossible is nothing' peeves your subconscious and you are tricked into spending 3000 on a track pant. Do you feed incomplete if you don't wear Raymond? Does your better judgement agree that 1500 on moisturizer is money well spent because 'you are worth it'? Lets not generalize. so you probably don't buy designer clothes or branded bags but you are fooled into believing that a woman holding a Louis Vuitton has more substance than a woman with something ordinary. An idea is sold to us and we buy it readily even if we don't necessarily spend on the product. The skinniest people I know are contestants in beauty pageants and some really beautiful ones are pursuing engineering and architecture s